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Born in Kerala (India) which is popularly known as the God's own country. My interest in advertising and photography date back to my childhood days. I still remember myself, gazing in fascination, at the 'commercials' that used to come on Television in those days and moreover my urge to capture a subject on my dad's camera, whenever I got a chance. I completed my schooling from International Indian School, Riyadh - Saudi Arabia. Next, I pursued a Bachelor degree in Commerce from Mumbai University, and also a three year's Higher National Diploma in Advertising & Graphic Design from Wigan & Leigh College (UK), Mumbai (India). My specializations were in Design & Photography. Most of the research activities in my course were in the field of Advertising design with a strong focus on Photography.

       After graduation, I started working as a Senior Visualizer for Shringar Cinemas Ltd. / Fame Big Cinemas, a reputed film production, distribution and exhibition company in India. Later, I spent an extremely satisfactory year with Lee Cooper - a 100‐year old manufacturing company, as a Senior Executive - Marketing / Graphic Designer. I was also lucky  to be associated with the company in its centenary year and was able to contribute towards special activities for the same. In 2009, I joined Leo Burnett Worldwide - one of the most renowned Advertising and Marketing agency in the world. The 2 years exposure at Leo Burnett, Riyadh-Saudi Arabia, facilitated  me to gain a truly international  outlook and experience. Later, an MBA from University of Hertfordshire (UK), helped me recognise and direct my skills from a management and strategic perspective. In short, this makes me an individual with a combination of both creative and strategic mind.

        My interest and passion for photography made me capture endless frames in my college, at my workplace and elsewhere, which in turn helped me in getting many freelance projects as well as led me to be the official photographer for each of  the companies  I served. Moreover, the exposure from both the Advertising and Marketing field acts as my competitive advantage and plays a vital role when it comes to Professional Photography as well as Digital Marketing. Every frame that I have captured from the last 10 years has been a learning experience, a motivation towards innovative and creative photography; a snap-shot of Life itself and the nuances it offers!

Copyright 2018 © PK | Prasanth Karan.

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